Basic Idea

The leitmotiv of the road-movie is the examination of the influence of contemporary icons onto the american society. That way the movie gives an insight into various american lifestyles.

Elvis Presley therefore just appears to be the leading figure of the film. Actually the movie is about general structures of cult and worshipping. Particularly about the consequences for the adored icon as well as for the admiring community.
The interdependence on both sides is insinuated by the subtitle "I'm yours". It can be interpreted from the perspective of a cult community member as well as from the icons point of view. They depend on each other.